We Generated An Email List Of 175,000 Mothers For A Baby Brand
The client was looking to build a massive email list of engaged new mothers with children between the age of 0-2.
THE PROBLEM
The company was just starting out and had a strong following on Facebook but minimal products to promote or audiences to promote too.
THE SOLUTION
We did research on new mothers online and found some common problems they all shared that we could solve for them. Most mothers are busy, on the go and strapped for cash. With this insight we identified a product all mothers could benefit massively from but was extremely overpriced online.
The company was able to source and manufacture the product to offer mom's at an affordable price while still maintaining quality & safety. This worked as the perfect lead magnet as it solved multiple problems mothers were having.
We identified top interest based audiences to market too and developed aesthetically appealing creatives that captured the attention of new mom's.
The initial budget was $50,000 and the goal was to acquire 1 quality email subscriber for $1.00 which would results in 50,000 new mother's on an an active email list.
In the end we spent $83,000 and were able to generate 175,000 leads for the new baby brand. In addition to the 175,000 email leads there were a total of 12,000 buyers who purchased the item strengthening the quality of the list for re-marketing.
THE Results
The cost per lead overall was $0.47, a dramatically lower amount hat the goal of $1.00. We were able to generate more than 3x the initial goal of 50,000 leads and added 12,000 qualified buyers to the list as well.
SERVICES WE OFFERED
Creative Development
Copy
Writing
Market
Research
Campaign Structuring & Execution
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